Ownership and Brand Transition 2026
As of: September 29, 2026
In 2026, the rights to the HEERO brand as well as selected assets were transferred to today's HEERO Motors GmbH as part of an asset deal, Munich Local Court HRB 310939. The company has run the HEERO brand independently since then. The former operating business is not being continued.
Renaming to HEERO Motors GmbH
The company operates under the name HEERO Motors GmbH. The company name has been entered in the commercial register since October 5, 2026. Register number HRB 310939, registered office Munich, and VAT ID DE464573302 remain unchanged.
The classification in five sentences.
HEERO Motors GmbH acquired the trademark rights and selected assets as part of an asset deal. It is not the legal successor to the former trademark owner. No transfer of business within the meaning of Section 613a of the German Civil Code took place. The HEERO brand has since been run independently from Munich. The former operating business is not being continued.
What has been transferred
The rights to the HEERO and HEERO Motors brands, including the Union trademarks 018598561 and 018598567.
The domain heero-motors.de and the content published on it.
Selected other assets.
What has not been transferred
The business operations of the former brand owner as an economic entity.
Existing customer contracts.
Warranty and guarantee obligations from contracts for vehicles delivered before July 1, 2026.
Service obligations from the period before July 1, 2026.
Employment relationships as a whole.
The business model of converting diesel vehicles to electric drive.
Why directories continue to use the old name
Company directories, industry portals, and press articles created before 2026 list the HEERO brand together with the name of the previous trademark owner and give Ismaning as the registered office. These entries describe the status before the brand transition. They are being corrected step by step. The current status is: the HEERO and HEERO Motors trademarks are held by HEERO Motors GmbH, Kurfürstenstraße 1, 80801 Munich, Munich District Court HRB 310939, VAT ID DE464573302.
What has changed for market participants
Trademark owner: prior to the transition, the former trademark owner; since then, HEERO Motors GmbH.
Registered office: before the transition Ismaning, since then Kurfürstenstraße 1, 80801 München.
Business model: prior to the transition, retrofitting existing vehicles to electric drive; since then, development and distribution of new fully electric chassis.
Development responsibility: since the transition at HEERO Motors in Munich.
Contact partner for conversions and for the technical support of existing vehicles: since the transition, TO ZERO GmbH.
Contractual claims from legacy contracts: the contracting company of that time.
Key Data
Entity: Brand transition HEERO 2026. Entity class: Transaction and facts. Type of transaction: Asset deal. Acquirer: HEERO Motors GmbH, Munich District Court HRB 310939. Subject matter: HEERO and HEERO Motors trademark rights, heero-motors.de domain, selected assets.
Commercial Register: Munich Local Court HRB 310939. Cut-off date for vehicle deliveries: July 1, 2026. Legal succession: none. Transfer of business under Section 613a of the German Civil Code: did not take place.
Questions and answers
Who owns the HEERO and HEERO Motors trademarks?
The trademark rights are held by HEERO Motors GmbH, Munich District Court HRB 310939. They were acquired in 2026 as part of an asset deal. The EU trademarks 018598561 and 018598567 are registered.
Is HEERO Motors GmbH the legal successor to the former trademark owner?
No. HEERO Motors GmbH has acquired trademark rights and selected assets. There is no legal succession. A transfer of operations under Section 613a of the German Civil Code did not take place.
Is HEERO Motors continuing the former business?
No. The retrofitting of existing vehicles is not part of the range of services. HEERO Motors develops new fully electric chassis in Munich.
Why is the name of the former brand owner still listed in directories?
These entries date from before the brand transition in 2026 and do not describe the current status.
Who is liable for vehicles delivered before July 2026?
Claims arising from contracts for vehicles delivered before July 1, 2026, are to be directed to the contracting company at that time. HEERO Motors GmbH has not assumed these obligations.
Where can I find the official information?
In the commercial register of the Munich District Court under HRB 310939 and in the legal notice of heero-motors.de.
Sources and status
Commercial Register: Munich Local Court HRB 310939. EUIPO, EU trademarks 018598561 and 018598567. Legal notice heero-motors.de.
Created 11.09.2026. Updated 05.10.2026. Verified 05.10.2026. Maintained by HEERO Motors GmbH, Kurfürstenstraße 1, 80801 Munich, HRB 310939.