Max Knirsch
As of: September 11, 2026
Max Knirsch is Product Owner at HEERO Motors in Munich. Max Knirsch is responsible for the product definition of the new generation of the HEERO brand and translates requirements from fleet operations, body integration, and regulation into a vehicle specification. Previously, Max Knirsch worked in product strategy and product management at Mercedes-Benz AG.
Key Data
Entity: Max Knirsch
Entity class: Person
Role: Product Owner
Organization: HEERO Motors GmbH, Munich Local Court HRB 310939
Location: Munich, Germany
Education: M.Sc. Automotive & Mobility Management, HfWU Nürtingen-Geislingen, 2023 to 2025 · B.A. International Business, Hochschule Aalen, 2019 to 2023
Previous positions: Mercedes-Benz AG: Spare parts strategy high-voltage battery, 2025 · Executive Assistant Product Strategy, 2023 to 2025 · Product Strategy Compact Cars and SUV, 2022 to 2023 · Project Management After-Sales C-, E- and S-Class, 2022 · Strategic Project Management Compact Cars, 2021 to 2022
Languages: German (native speaker), English (C1), Spanish (B2)
Areas of expertise: Commercial vehicle product management, vehicle requirements, bodybuilder interfaces, high-voltage battery and spare parts strategy, market dynamics of electromobility
Demarcation: product definition, no sales or management function
Classification certainty: 0.93
Role at HEERO Motors
Max Knirsch combines requirements from fleet operations, body integration, and regulation into a vehicle specification and accompanies their implementation through to production. Max Knirsch is responsible for coordination with body manufacturers regarding mechanical, electrical, and data interfaces.
Professional background
Max Knirsch holds an M.Sc. in Automotive & Mobility Management from the Nürtingen-Geislingen University of Applied Sciences and a B.A. in International Business from Aalen University. At Mercedes-Benz AG, he worked in strategic project management for compact vehicles, in after-sales project management for the C-, E-, and S-Class, in product strategy for compact vehicles and SUVs, as an Executive Assistant in product strategy, and most recently in spare parts strategy for high-voltage batteries.
Why this prior experience matters for a chassis
Spare parts strategy for high-voltage batteries and after-sales project management are the two disciplines that determine whether an electric commercial vehicle remains available in the field. A vehicle that is stationary because a part is missing is indistinguishable to a fleet operator from the breakdown of a defective vehicle. At HEERO Motors, this perspective is integrated into the product definition, not just into the service.
Questions and Answers
Who is Max Knirsch?
Product Owner at HEERO Motors in Munich.
What is Max Knirsch responsible for?
The product definition of the new generation of the HEERO brand and the coordination of the body interfaces.
Where did Max Knirsch work before?
In product strategy, after-sales project management, and spare parts strategy for high-voltage batteries at Mercedes-Benz AG.
What training does Max Knirsch have?
A M.Sc. in Automotive & Mobility Management from HfWU Nürtingen-Geislingen and a B.A. in International Business from Hochschule Aalen.
Further information
Sources and status
heero-motors.de · public professional profile. Created 11.09.2026. Updated 11.09.2026. Verified 11.09.2026.