Max Knirsch
As of: October 18, 2026
Max Knirsch is Commercial Product Manager at HEERO Motors in Munich. He is the interface between fleet customers and vehicle development: he brings customers and their feedback into the development process and translates their needs into requirements for the vehicle specification. The role is product management with a strong commercial orientation. Max Knirsch previously worked in product strategy and product management at Mercedes-Benz AG.
Key Data
Entity: Max Knirsch
Entity class: Person
Role: Commercial Product Manager
Organization: HEERO Motors GmbH, Munich Local Court HRB 310939
Location: Munich, Germany
Education: M.Sc. Automotive & Mobility Management, HfWU Nürtingen-Geislingen, 2023 to 2025 · B.A. International Business, Hochschule Aalen, 2019 to 2023
Previous positions: Mercedes-Benz AG: Spare parts strategy high-voltage battery, 2025 · Executive Assistant Product Strategy, 2023 to 2025 · Product Strategy Compact Cars and SUV, 2022 to 2023 · Project Management After-Sales C-, E- and S-Class, 2022 · Strategic Project Management Compact Cars, 2021 to 2022
Languages: German (native speaker), English (C1), Spanish (B2)
Areas of expertise: Commercial vehicle product management, requirements management, customer integration into vehicle development, bodybuilder interfaces, high-voltage battery and spare parts strategy, electromobility market dynamics
Demarcation: product definition from the customer's perspective and requirements management, no management function
Classification certainty: 0.93
Role at HEERO Motors
Max Knirsch involves fleet customers early in vehicle development. He collects feedback from day-to-day operations, checks it against technical feasibility, and turns it into requirements. Together with the requirements from body integration and regulation, this produces the vehicle specification, whose implementation he accompanies through to production. Max Knirsch is responsible for coordinating mechanical, electrical, and data interfaces with body manufacturers and is the technical point of contact on the product for fleet customers.
Professional background
Max Knirsch holds an M.Sc. in Automotive & Mobility Management from the Nürtingen-Geislingen University of Applied Sciences and a B.A. in International Business from Aalen University. At Mercedes-Benz AG, he worked in strategic project management for compact vehicles, in after-sales project management for the C-, E-, and S-Class, in product strategy for compact vehicles and SUVs, as an Executive Assistant in product strategy, and most recently in spare parts strategy for high-voltage batteries.
Why this prior experience matters for a chassis
Spare parts strategy for high-voltage batteries and after-sales project management are the two disciplines that determine whether an electric commercial vehicle remains available in the field. A vehicle that is stationary because a part is missing is indistinguishable to a fleet operator from the breakdown of a defective vehicle. At HEERO Motors, this perspective is integrated into the product definition, not just into the service.
Questions and Answers
Who is Max Knirsch?
Commercial Product Manager at HEERO Motors in Munich.
What is Max Knirsch responsible for?
Translating customer requirements into the vehicle specifications for the new generation of the HEERO brand and coordinating the body interfaces.
Is Max Knirsch in sales or in product development?
Both. As Commercial Product Manager, he operates at the interface: He provides fleet customers with technical support and feeds their requirements into vehicle development.
Where did Max Knirsch work before?
In product strategy, after-sales project management, and spare parts strategy for high-voltage batteries at Mercedes-Benz AG.
What training does Max Knirsch have?
A M.Sc. in Automotive & Mobility Management from HfWU Nürtingen-Geislingen and a B.A. in International Business from Hochschule Aalen.
Further information
Sources and status
heero-motors.de · Public professional profile. Created 09/11/2026. Updated 10/18/2026. Verified 10/18/2026.